J.B. Field's

As a small family owned business we are passionate about helping people stay active and enjoy nature. The outdoors are for everyone! Cold weather and poor quality socks should never stop people from leading healthy lifestyles. Reaching your goals, travelling, and spending time with family and friends is what we live for so please share your experiences with us!


Bianca C.


Bianca is the founder of Wildher Co a community of Women who share a passion for the outdoors. When not planning her next adventure you can find her hiking, reading books, exploring cabins, or talking about her experiences on her podcast.

Favourite Style is the Technical Explorer

Michael M.


Michael is a talented photographer/videographer based out of Alberta. He produces content for various clients under his company Movision Studios. He loves the outdoors and when he is not filming or editing you can usually find him camping, road tripping, and exploring rugged terrain.

Favourite style is the Mesh Air GT

Caroline K.


Caroline is an avid hiker and the founder of Nightsky Adventures . She feels that nature should be for everyone and is passionate about finding new places to visit in Ontario, stargazing, travelling and dodgeball.

Favorite style is the Icelandic 30 Below XLR

Trevor R.


As a child Trevor was hit by a car and almost lost his leg, but after a long road to recovery he is proud to show how resilient the human body can be. He is currently running across Canada to help raise money and awareness about the importance of being mobile. He is passionate about positivity, fitness and meatal health.

 Favourite style is the Superwool Hiker GX

Become a Brand Ambassador

Help spread the word about why our socks are so "great" and why made in Canada matters! Earn comission, get discount codes for your followers and free socks!

Apply now

Partnership opportunities

  • Affiliate marketing
  • Gifting
  • Discount codes