Our Story

As a Canadian-owned and operated family business, The Great Canadian Sox Company knows the value of products made in Canada. Established in 1934, the company’s proud sock history started in the Canadian logging industry and carries on that tradition with J.B. Fields, its outdoor adventure brand which specializes in technical socks for hiking, work wear, and extremely cold weather.

In 1988, Sunil Khimasia, and his brother, Bipin, bought The Great Canadian Sox Company, putting their strong textile business background to work. Sunil’s son, Sid, who had spent many summer breaks on the factory floor joined the family business full-time in 2008. Seeing the economic shift toward online sales, Sid led the company to open e-commerce stores on Amazon, eBay, and eventually greatsox.com. His sister, Priyanka, joined the company in 2015 and opened the first retail store in Danforth, Toronto, soon followed by two more Toronto locations, as well as a Cambridge location.

The company, which originally focused on customer sport and pattern dress and casual socks, now offers a greatly expanded line boasting its traditional premium quality products with a guaranteed comfortable fit. Today, The Great Canadian Sox Company manufactures both custom private label as well as their house brands – J.B. Field’s and Vagden.

The company, as a family business, is passionate about promoting outdoor lifestyles through walking, hiking, biking, running, mountaineering, and skiing/snowboarding. They know that cold weather and poor quality socks should never stop customers from leading healthy lifestyles or enjoying the great outdoors. To ensure customers’ feet stay comfortable in the harshest conditions, The Great Canadian Sox Company uses only the highest quality materials manufactured with cutting edge technical features like reinforced heels and toes, arch and ankle support, as well as double cuff and ribbing.

With the mission to get people outside to enjoy nature, The Great Canadian Sox Company has partnered with The Trans Canada Trail to craft branded merino wool hiking socks to keep trail users' feet happy while exploring the great outdoors. As a family company, the community is important to the Khimasia family, which regularly sponsors sock drives and donates socks to those in need.