Merino wool is not just wool, it’s special. It comes from merino sheep, a breed with soft wool that can be found in Australia and New Zealand. Due to intensely hot summers and cold winters, the wool has adapted to be temperature regulating to keep its wearer comfortable. Merino wool is also moisture wicking moving any wetness from the inside of the fabric to the outside where it evaporates, Because the fabric stays dry, odour causing bacteria which thrive in moist environments are eliminated.

The natural fibre called cashmere, known as being one of the softest fibres you can get, is a type of wool obtained from goats rather than sheep. In fact, it’s an ultra-fine fibre that is made from the undercoat of the Kashmir breed of goat; this ultra-fine quality is what makes it extremely soft and lightweight! 

Coolmax is a engineered textile, patented by DuPont (now Invista) in 1986, designed to increase breathability and wick moisture. It is made from polyester fibres and is often mixed with other materials like cotton, spandex and wool to make athletic or casual apparel that keeps it's wearer dry and comfortable. 

Instead of yarn scraps and fabric by products going to the landfill, they are shredded into a fibre and spun back into a yarn which we can use to make socks. The yarn scraps are sorted by colour so they do not have to be re-dyed.